Air.Car Platform
Zero and Low-Emission routing for the city of london
I was tasked with designing a proof-of-concept eco-routing app based in London, aimed at encouraging users to choose low or zero-emission transportation—particularly within low-emission zones or along less congested routes during off-peak hours.
I served as the Principal Designer within a four-person project pod, working alongside a Lead Strategist, Copywriter, and Project Manager. I also collaborated with the Director of Design for mentorship, feedback, and ideation support throughout the project.
Duration: 3 months
Role: UX/UI Designer
In Collab with: Invoke Digital Agency
Mission:
Produce a Proof-of-Concept working prototype for a pitch to Tantalum key stakeholders and investors
Problem Overview
Poor air quality has a well-documented and serious impact on human health, making it a public health priority for the city of London. Despite this, most London drivers relied on apps like Google Maps or Waze for commuting—tools that typically (at the time) routed users through the fastest or most direct paths, often passing through highly congested areas. This behavior significantly contributed to the already hazardous levels of emissions in these zones. Commuters were often unaware of the health risks—not only to themselves but to others, including non-human life exposed to pollution hotspots.
Solution Overview
An eco-routing app that educates users about polluted areas along their route and the associated health risks. It strongly encourages alternative, low-emission travel options—such as taking less congested roads, or making broader lifestyle changes by choosing to bike, walk, or use public transport.
The CTO of Tantalum engaged Invoke Digital to develop a working prototype for this concept. Her goal was to pitch it as a new branch within Tantalum Corporation, which she intended to lead.
Background Information
Tantalum corporation was seeking product strategy and design support for their Air.Car platform, beginning with a design sprint to establish initial customer value propositions and produce key user journeys, sketches, wireframes (UX), and a clickable prototype (UI) for internal stakeholders and user validation.
As of 2018, Tantalum's technology touched roughly 500,000 vehicles across London. They were able to collect and analyze real-time data from over 270 vehicle data points, including fuel consumption and engine performance. By leveraging this data, along with insights from local air quality monitoring stations, Tantalum could identify the most polluted and congested areas in the city. Reducing emissions—particularly nitrogen oxides (NOx)—was a core priority for this new initiative.
The CTO of Tantalum engaged Invoke Digital to produce this proof of concept working prototype to pitch the idea as a new branch to the Tantalum corporation that she wanted to run.